Source: Whole Foods Online Author: Li Qinglin

    Should we worry about AI replacing us？

    2023In just a few months, ChatGpt has been continuously upgraded, from simple articles to original videos, and even can help people provide advice after simple training。

    It seems that 2023 will be the year we officially enter the age of AI。

Robot

Image credit: pixabay

    At the same time, the food and beverage industry has also begun to contact AI, and the use of artificial intelligence has moved from behind the scenes to the stage。

First, AI empowers the food and beverage industry

    In the first half of the year, Wang Laoji, Zhong Xuegao, Yili and other brands have launched independently developed products with the help of AI, mainly applied to the use of packaging design, and human designers are different, AI designers will be based on the data provided by humans, hard design of products。

    What is hard design, that is, simply from the literal understanding of the meaning, rather than into the human emotions, so we can see that the AI design of the packaging is more hardcore, different styles, in a certain way in line with the aesthetic of some consumers。

But others believe that AI-designed packaging is essentially just a brand marketing gimmick, rather than being able to provide product innovation and quality control from the root。

MidjourneyDesigned Picasso-style yogurt

Photo by Jenny

    But there is no denying that the impact of AI on the food industry is huge。

    According to relevant data, as early as 2020, the value of artificial intelligence in the food and beverage market has reached 30 percent.$700 million and is expected to reach 299 by 2026.$400 million。

    It can be seen that this is a huge potential market, so how can AI empower food and beverage companies？For brands, should we pay attention to the application of artificial intelligence in the development process of enterprises？

Second, how can AI empower the food and beverage industry

    To understand this topic, we must first know what AI is。

    In simple terms, AI is a technology that can only be achieved by human beings through computer technology. Through algorithms and data, machine learning, deep learning, natural language processing, computer vision and other cutting-edge technologies are carried out, so as to realize human intelligence, so that computers can perceive, understand, reason and make decisions like humans。

    But so far, human research on AI is still in the initial stage, that is, AI can't think like the human brain at present, and its judgment is only based on the processing of big data after imitating the process of human thinking。

    It's not hard to understand why AI-designed packaging is always so abstract。

    Current applications of AI to the food and beverage industry can include the following。

          The first is the empowerment of production and processing,In recent years, lighthouse factories have frequently appeared, and the lamp tower factory is a manifestation of AI intelligence。

    The lighthouse factory is also called the black light factory, which means that there is almost no need for labor, and all rely on AI robots to complete the production and research and development of food and beverage, and even can directly judge what kind of taste consumers like in the future through terminal big data analysis, to help enterprises make decisions。

    Of course, AI only provides a digital brain for the brand factory, and the core of the Lighthouse factory is actually the development of industrial robots。

Robot

Image credit: Unsplash

    From automated tanks to intelligent production lines, to palletizing robots and automatic packing robots, and even at the warehouse end, forklifts are manually driven by freight robots。

    And these links can operate around the clock。

    The second is personalized marketingBased on the collection of front-end data, the brand can timely understand the dynamic sales situation of the product at the terminal, sketch the consumption trend and consumption habits through AI, and make marketing analysis。

    Unlike traditional marketers, the intervention of AI is more data-oriented and rational, but it also lacks the unique emotions of humans, which is why we believe that the products designed by AI lack reiqi。

Robot shop

Image credit: pixabay

    Same as the lighthouse factory, of course，Intelligent marketing is also inseparable from the help of equipment，For example, salesman terminal check equipment，You can know how products are displayed in a single store by taking photos with your phone，Analyze display data of competing products，And with the advent of smart freezers，Brands can timely grasp the number of times consumers open cabinets in different channels，Purchase product。

    The intelligent cash register operating system can also analyze the daily flow of the brand more comprehensively, and pave the way for the later marketing activities。

    The third is to help the brand to control product qualityAt present, the one thing one code and traceability system has been very mature, and has become a guarantee of food and beverage brand safety, with the help of only the chip, the AI can trace the entire product production process and find the time point of each key link, so that consumers can see more clearly and eat more assured。

    In fact, in the world, the application of AI in the food and beverage industry is very wide, from the cultivation of agricultural products to the production and research and development of food, can rely on AI to solve。

    Through satellites, drones and sensors, for example, it is possible to accurately monitor the growth of agricultural products and even judge the harvest。

    At the same time, in the food and beverage production link, AI can also analyze and predict consumption habits with the help of big data, so as to guide enterprises to research and develop new products。

    It can be said that everything from raw material supply to product production to brand marketing can be completed by AI。

Robot

Image credit: unsplash

Third, AI is coming, whether it is good or bad

    As the food and beverage industry enters the era of AI, some people are happy, some people are worried, and the joy is because of the scientific and technological progress, the food and beverage industry has ushered in a more advanced and more accurate decision-making method。

    The worry is that AI will rob our work unit。

    So what is the truth？

    In fact, we don't have to worry, at present, AI only appears around us as an assistant, and for most brands, they still rely on labor, even if the production line uses fully automated production。

    In the short term, it does not show that AI can completely replace human resources, let alone that food and beverages that deal with people require fireworks marketing and emotional stories。

    And these are not things that AI can solve by designing a package。

    However, we cannot deny that as the application of AI matures, it plays a crucial role in reducing costs and increasing efficiency in the food and beverage industry, and at least some links can be handled by AI, thereby reducing the investment in human resources。

    It is undeniable that the food and beverage industry will fully enter the AI era soon。

    What we have to do is accept it with a normal heart, but never let AI be used as a marketing gimmick。

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